WABA billing

WhatsApp Business API (WABA) payment consists of two parts: subscription payment and correspondence payment.

WABA subscription payment

Subscription payment is a subscription fee for using the service. The choice of tariff depends on how actively you communicate with clients on WhatsApp:

Tariff Start Pro Max
CRM integration + + +
Ability to write first + + +
Number of dialogues* 100 500 unlimited
Monthly price, $ 60 120 240

*Dialogue is a conversation with one client (1 client = 1 number or 1 account) within one month.

If you pay for half a year – 10% discount, for a year – 20% discount.

Correspondence payments

When you correspond with clients in WABA, you buy 24-hour communication sessions with them.

As soon as you send a message to the client, you are charged for the session. Now you can chat with a client for 24 hours without paying anything extra. When the 24 hours are over and you write the next time, a new session starts.

Payment is always deducted only after the business’s message. If the client will write to you, and you do not answer him — it sucks, but it’s free.

How much does a 24-hour WABA session cost

The price per session depends on two conditions:

  • What country the client is in (determined by their phone number code).
  • Whether the client has written to you in the last 24 hours before the session.

If not, then this session is considered initiated by the business and costs more. If he wrote, then this session is considered initiated by the client, so it costs 40% less.

You don’t have to pay for all correspondence. Each month you will have 1,000 free 24-hour sessions. As long as you have free sessions left, you don’t spend anything on communication. Free sessions are given on the first day of each month.

We deduct the money for the sessions in the currency of your personal account.

Country Initiated by business, ₽ Initiated by the client, ₽
Russia 5,79 3,47
Kazakhstan 4,22 1,27
Argentina 4,6 2,76
Brazil 4,37 2,62
Chile 6,62 3,97
Columbia 0,88 0,53
Egypt 9,38 5,63
France 12,52 7,51
Germany 11,94 7,17
India 0,58 0,35
Indonesia 2,77 1,66
Israel 2,62 1,57
Italy 5,61 3,37
Malaysia 6,4 1,92
Mexico 3,05 0,92
Netherlands 12,98 7,79
Nigeria 4,52 2,71
Pakistan 4,14 1,25
Peru 5,22 1,57
Saudi Arabia 2,84 1,7
South Africa 2,45 1,47
Spain 5,37 3,22
Turkey 0,88 0,26
United Arab Emirates 2,77 1,66
United Kingdom 5,66 3,39
North America 1,29 0,77
Rest of Africa 10,56 3,17
Rest of the Asia-Pacific 6,51 1,95
Rest of Central and Eastern Europe 7,29 2,18
Rest of Latin America 6,16 3,7
Rest of Middle East 6,35 1,91
Rest of Western Europe 11,57 3,47
Other 4,22 1,27

Country Initiated by business, ₸ Initiated by the client, ₸
Russia 32,19 19,29
Kazakhstan 23,45 7,04
Argentina 25,56 15,30
Brazil 24,27 14,54
Chile 36,76 22,05
Columbia 4,87 2,93
Egypt 52,12 31,25
France 69,54 41,75
Germany 66,31 39,81
India 3,22 1,93
Indonesia 15,36 9,21
Israel 14,54 8,74
Italy 31,19 18,70
Malaysia 35,53 10,67
Mexico 16,94 5,10
Netherlands 72,12 43,27
Nigeria 25,09 15,07
Pakistan 22,98 6,92
Peru 29,02 8,74
Saudi Arabia 15,77 9,44
South Africa 13,60 8,15
Spain 29,84 17,88
Turkey 4,87 1,47
United Arab Emirates 15,36 9,21
United Kingdom 31,43 18,82
North America 7,15 4,28
Rest of Africa 58,69 17,59
Rest of the Asia-Pacific 36,18 10,85
Rest of Central and Eastern Europe 40,52 12,14
Rest of Latin America 34,24 20,58
Rest of Middle East 35,30 10,61
Rest of Western Europe 64,26 19,29
Other 23,45 7,04

Country Initiated by business, $ Initiated by the client, $
Russia 0,0777 0,0467
Kazakhstan 0,0566 0,017
Argentina 0,0617 0,0371
Brazil 0,0586 0,0352
Chile 0,0888 0,0532
Columbia 0,0117 0,0070
Egypt 0,1258 0,0755
France 0,1679 0,1007
Germany 0,1601 0,0960
India 0,0077 0,0047
Indonesia 0,0371 0,0223
Israel 0,0352 0,0211
Italy 0,0754 0,0453
Malaysia 0,0858 0,0258
Mexico 0,0409 0,0123
Netherlands 0,1741 0,1045
Nigeria 0,0605 0,0364
Pakistan 0,0555 0,0167
Peru 0,0701 0,0210
Saudi Arabia 0,0381 0,0229
South Africa 0,0328 0,0197
Spain 0,0721 0,0433
Turkey 0,0117 0,0035
United Arab Emirates 0,0371 0,0223
United Kingdom 0,0759 0,0455
North America 0,0172 0,0103
Rest of Africa 0,1417 0,0426
Rest of the Asia-Pacific 0,0874 0,0263
Rest of Central and Eastern Europe 0,0979 0,0293
Rest of Latin America 0,0828 0,0496
Rest of Middle East 0,0853 0,0256
Rest of Western Europe 0,1553 0,0466
Other 0,0566 0,0170

Country Initiated by business, € Initiated by the client, €
Russia 0,0644 0,0386
Kazakhstan 0,0469 0,0141
Argentina 0,0511 0,0306
Brazil 0,0485 0,0291
Chile 0,0735 0,0441
Columbia 0,0097 0,0059
Egypt 0,1042 0,0625
France 0,1391 0,0835
Germany 0,1326 0,0796
India 0,0064 0,0039
Indonesia 0,0307 0,0184
Israel 0,0291 0,0175
Italy 0,0624 0,0374
Malaysia 0,0711 0,0213
Mexico 0,0339 0,0102
Netherlands 0,1442 0,0865
Nigeria 0,0502 0,0301
Pakistan 0,0460 0,0138
Peru 0,0580 0,0175
Saudi Arabia 0,0315 0,0189
South Africa 0,0272 0,0163
Spain 0,0597 0,0358
Turkey 0,0097 0,0029
United Arab Emirates 0,0307 0,0184
United Kingdom 0,0629 0,0376
North America 0,0143 0,0086
Rest of Africa 0,1174 0,0352
Rest of the Asia-Pacific 0,0724 0,0217
Rest of Central and Eastern Europe 0,0810 0,0243
Rest of Latin America 0,0685 0,0412
Rest of Middle East 0,0706 0,0212
Rest of Western Europe 0,1285 0,0386
Other 0,0469 0,0141

Where the money is written off from

A WABA subscription has a balance. When you start a session, it is automatically deducted from your balance in the currency of your Wazzup account.

You don’t have to make any manual payments or wait for them to pass. You just need to make sure that you have money on your balance. Turn on notifications in your personal cabinet — we’ll notify you when the money is running out.

FAQ

There is no way to calculate accurately. You can guess based on the number of correspondence or calls. Or you can not take away the bread of the battle of psychics, put any amount on the balance and see how many days it will be enough. From experience it will become clear how often and how much to top up your balance.

You can't. Don't bother thinking about the price non-stop. Talk fast with the client, he will buy and you will earn much more than you spend on correspondence.

If you're not sure WABA will pay for itself yet, connect to WhatsApp Web. It's cheaper. That way you'll see how customers feel about WhatsApp, and you can estimate the potential cost of WABA.

As many as your common sense allows. It's not a good idea to send out ten offers a day. People will block you, and you will never write to them again. But to send reminders about the webinar for a day, an hour and 5 minutes is a profitable solution. So for 9.5 rubles per client you will send three templates and bring more people to the webinar.

In WABA you can send the client any messages, as long as he wrote to you in the last 24 hours. If there are no incoming messages from the client in the last 24 hours, you can only send him the template approved by WhatsApp.

Sessions have nothing to do with what messages you can send to the client, it's just a way of charging.

No. Now you don't have to pay for templates, you only pay for the session.

You can buy Facebook ads and lead people to your WhatsApp. Or you can add a button to your Facebook page with a call to write to you. In both cases, the first client session will be free for you.

So that clients don't have to wait ten years for an answer. And also to make money.