What is a Channel

A channel is a way of communicating with a customer. A channel has two main characteristics: transport and a unique identifier in the facility.
Transport is a means of communication. Each of the means of communication has its own unique identifiers of subscribers: address, id, name or phone number. Wazzup only uses two modes of transport: WhatsApp and Instagram. The unique identifier for the WhatsApp channel is the phone number, and for Instagram, the username.
Wazzup targets WhatsApp and Instagram chats — voice methods of communication do not apply to them.