WABA billing

WhatsApp Business API (WABA) payment consists of two parts: subscription payment and correspondence payment.

WABA subscription payment

Subscription payment is a subscription fee for using the service. The subscription payment is:

  • 90 $ (90 €) when paying WABA for a month,
  • 81 $ (81 €) per month when paying WABA for 6 months,
  • 72 $ (72 €) per month when paying WABA for a year.

The WABA plan offers integration with CRM, all Wazzup features and no limits on dialogues — you can communicate with any number of clients per month. 

Correspondence payments

When you write to a client, you buy a 24-hour session — correspondence with them. This does not mean that you can only chat with the client for 24 hours. You can chat as much as you want, but you will have to pay for 24-hour sessions as part of your dialog.

There are three types of paid sessions:

  • correspondence started with the WABA template of the “Alerts, reminders, questions for customers” category,
  • correspondence started with the WABA template of the “One-Time Passwords” category,
  • the correspondence started with the WABA template in the Marketing category.
If the client messages you first, the conversation is free for you. WhatsApp has removed charges for incoming messages, regardless of their monthly volume.

👉 What are the template categories

Multiple sessions will start with a client if you send a template from one category and then within 24 hours from another category

For example, if you send a template “Marketing” and then “One-time passwords” within 24 hours — you will start two correspondences, because the templates are from different categories. There is an exception to this rule — see below.

You only have to pay for the start of a 24-hour correspondence, not for each message

When you opened a 24-hour session, you can send for free:

  • messages of the type you started the correspondence with. For example, if you started with the “Marketing” template, you will be able to send other templates from the same category for free within 24 hours,
  • regular messages or Wazzup templates because they go away as regular messages,
  • magic that works in our service: WABA templates with only text or text and buttons like “Quick response” from any category will cost free of charge too. We’ll send them as regular messages, so Facebook won’t charge anything for the correspondence.

Payment is always deducted only after the business reports. If a customer writes to you and you don’t reply, it sucks, but it’s free.

How much does a 24-hour WABA session cost

The price per session depends on two conditions:

  • In which country the client is located (determined by the code of his telephone number).
  • What exactly are you sending to the client: a regular message or a template. If a template, then what category.

We deduct the money for the sessions in the currency of your personal account.

Country Template from "Alerts, reminders, questions for clients" category, $ Template from "One-time passwords" category, $ Template from "Marketing" category
Argentina 0,0478 0,0430 0,0725
Brazil 0,0410 0,0369 0,0733
Chile 0,0687 0,0618 0,1042
Colombia 0,0100 0,0090 0,0147
Egypt 0,0806 0,0725 0,1258
France 0,0901 0,0810 0,1679
Germany 0,1000 0,0901 0,1601
India 0,0049 0,0045 0,0116
Indonesia 0,0235 0,0352 0,0482
Israel 0,0220 0,0198 0,0414
Italy 0,0493 0,0443 0,0810
Malaysia 0,0235 0,0211 0,1008
Mexico 0,0312 0,0280 0,0511
Netherlands (the) 0,0938 0,0844 0,1873
Nigeria 0,0374 0,0337 0,0605
Canada 0,015 0,0135 0,025
United States of America (the) 0,0176 0,0158 0,0293
Pakistan 0,0297 0,0267 0,0555
Peru 0,0491 0,0442 0,0824
Russia 0,0559 0,0503 0,0940
Saudi Arabia 0,0296 0,0265 0,0476
South Africa 0,0235 0,0211 0,0444
Spain 0,0446 0,0401 0,0721
Turkey 0,0109 0,0097 0,0128
United Arab Emirates 0,0232 0,0209 0,0399
United Kingdom 0,0467 0,0420 0,0827
Rest of Middle East 0,0232 0,0209 0,0400
Rest of Western Europe 0,0493 0,0443 0,0694
Rest of Latin America 0,0579 0,0522 0,0868
Rest of Central & Eastern Europe 0,0726 0,0653 0,1008
Rest of Asia Pacific 0,0553 0,0498 0,0858
Rest of Africa 0,0188 0,0169 0,0264
Other 0,0396 0,0356 0,0708

Country Template from "Alerts, reminders, questions for clients" category, € Template from "One-time passwords" category, € Template from "Marketing" category, €
Argentina 0,0396 0,0356 0,0600
Brazil 0,0340 0,0306 0,0607
Chile 0,0569 0,0512 0,0863
Colombia 0,0083 0,0074 0,0122
Egypt 0,0667 0,0600 0,1042
France 0,0746 0,0671 0,1391
Germany 0,0829 0,0746 0,1326
India 0,0041 0,0038 0,0097
Indonesia 0,0195 0,0292 0,0400
Israel 0,0182 0,0164 0,0342
Italy 0,0407 0,0367 0,0671
Malaysia 0,0195 0,0175 0,0835
Mexico 0,0258 0,0232 0,0423
Netherlands (the) 0,0777 0,0699 0,1551
Nigeria 0,0311 0,0279 0,0502
Canada 0,0145 0,0131 0,0243
United States of America (the) 0,0145 0,0131 0,0243
Pakistan 0,0246 0,0222 0,0460
Peru 0,0407 0,0366 0,0682
Russia 0,0463 0,0416 0,0779
Saudi Arabia 0,0245 0,0219 0,0394
South Africa 0,0195 0,0175 0,0368
Spain 0,0369 0,0332 0,0597
Turkey 0,0090 0,0081 0,0106
United Arab Emirates 0,0192 0,0172 0,0331
United Kingdom 0,0387 0,0348 0,0685
Rest of Africa 0,0156 0,0140 0,0218
Rest of Asia Pacific 0,0459 0,0413 0,0711
Rest of Central & Eastern Europe 0,0600 0,0541 0,0835
Rest of Latin America 0,0480 0,0432 0,0718
Rest of Middle East 0,0192 0,0172 0,0331
Rest of Western Europe 0,0408 0,0367 0,0575
Other 0,0328 0,0296 0,0586

Where the money is written off from

A WABA subscription has a balance. When you start a session, it is automatically deducted from your balance in the currency of your Wazzup account.

You don’t have to make any manual payments or wait for them to pass. You just need to make sure that you have money on your balance. Turn on notifications in your personal cabinet — we’ll notify you when the money is running out.

FAQ

There is no way to calculate accurately. You can guess based on the number of correspondence or calls. Or you can put any amount on the balance and see how many days it will be enough. From experience it will become clear how often and how much to top up your balance.

You can't. Don't bother thinking about the price non-stop. Talk fast with the client, he will buy and you will earn much more than you spend on correspondence.

If you're not sure WABA will pay for itself yet, connect to WhatsApp. It's cheaper. That way you'll see how customers feel about WhatsApp, and you can estimate the potential cost of WABA.

As many as your common sense allows. It's not a good idea to send out ten offers a day. People will block you, and you will never write to them again. But to send reminders about the webinar for a day, an hour and 5 minutes is a profitable solution. So you will send three templates and bring more people to the webinar.

In WABA you can send the client any messages, as long as he wrote to you in the last 24 hours. If there are no incoming messages from the client in the last 24 hours, you can only send him the template approved by WhatsApp.

Sessions have nothing to do with what messages you can send to the client, it's just a way of charging.

No. Now you don't have to pay for templates, you only pay for the session.

You can buy Facebook ads and lead people to your WhatsApp. Or you can add a button to your Facebook page with a call to write to you. In both cases, the first client session will be free for you.

So that clients don't have to wait ten years for an answer. And also to make money.