WhatsApp Business API (WABA) payment consists of two parts: subscription payment and correspondence payment.
WABA subscription payment
Subscription payment is a subscription fee for using the service. The subscription payment is:
— 90 $ when paying WABA for a month,
— 81 $ per month when paying WABA for 6 months,
— 72 $ per month when paying WABA for a year.
The WABA plan offers integration with CRM, all Wazzup features and no limits on dialogues — you can communicate with any number of clients per month.
Correspondence payments
When you start a conversation with a client, you buy 24-hour correspondence with him. There are four types of paid correspondence in total:
- correspondence began with the template “Alerts, reminders, questions for clients”,
- correspondence started with the template “One-time passwords”,
- correspondence started with the “Marketing” template,
- correspondence began with a response to the client with a regular message.
You can start several parallel sessions with a client within 24 hours. For example, if you send the “Marketing” template to the client, and then the “One-time password” template, you will start two correspondence.
Within 24 hours, you can send a message of the type from which this correspondence was started to each correspondence for free. For example, if you submit a “Marketing” template, after 23 hours you will be able to submit a template of the same category for free. And after 24 hours, the paid session will open again.
If you send the template “Marketing” and then within 24 hours the template “Alerts, reminders, questions for clients” — you will open another paid correspondence. Because the categories of the templates are different.
Payment is always debited only after the business is reported. If a client writes to you, and you don’t answer him, it sucks, but it’s free.
How much does a 24-hour WABA session cost
The price per session depends on two conditions:
- In which country the client is located (determined by the code of his telephone number).
- What exactly are you sending to the client: a regular message or a template. If a template, then what category.
Not all correspondence has to be paid. Every month you will have 1000 free 24-hour sessions. They can be spent on correspondence that started with a regular message reply to an incoming message from a client. Free sessions are given on the first of every month.
You will also not have to pay for correspondence if you send a regular message to the client during an active 24-hour session that you started with a template of any category.
We deduct the money for the sessions in the currency of your personal account.
Price in dollars
Country | Template from "Alerts, reminders, questions for clients" category, $ | Template from "One-time passwords" category, $ | Template from "Marketing" category | Regular message in response to a client message |
Argentina | 0,0408 | 0,0367 | 0,0618 | 0,0316 |
Brazil | 0,035 | 0,0315 | 0,0625 | 0,03 |
Chile | 0,0586 | 0,0527 | 0,0889 | 0,0454 |
Colombia | 0,0085 | 0,0077 | 0,0125 | 0,006 |
Egypt | 0,0687 | 0,0618 | 0,1073 | 0,0644 |
France | 0,0768 | 0,0691 | 0,1432 | 0,0859 |
Germany | 0,0853 | 0,0768 | 0,1365 | 0,0819 |
Israel | 0,0188 | 0,0169 | 0,0353 | 0,018 |
Italy | 0,042 | 0,0378 | 0,0691 | 0,0386 |
Malaysia | 0,02 | 0,018 | 0,086 | 0,022 |
Mexico | 0,0266 | 0,0239 | 0,0436 | 0,0105 |
Netherlands (the) | 0,08 | 0,072 | 0,1597 | 0,0891 |
Nigeria | 0,0319 | 0,0287 | 0,0516 | 0,031 |
Canada | 0,015 | 0,0135 | 0,025 | 0,0088 |
United States of America (the) | 0,015 | 0,0135 | 0,025 | 0,0088 |
Pakistan | 0,0253 | 0,0228 | 0,0473 | 0,0142 |
Peru | 0,0419 | 0,0377 | 0,0703 | 0,0179 |
Russia | 0,0477 | 0,0429 | 0,0802 | 0,0398 |
Saudi Arabia | 0,0252 | 0,0226 | 0,0406 | 0,0195 |
South Africa | 0,0200 | 0,0180 | 0,0379 | 0,0168 |
Spain | 0,0380 | 0,0342 | 0,0615 | 0,0369 |
Turkey | 0,0093 | 0,0083 | 0,0109 | 0,0030 |
United Arab Emirates | 0,0198 | 0,0178 | 0,0340 | 0,0190 |
United Kingdom | 0,0398 | 0,0358 | 0,0705 | 0,0388 |
Rest of Middle East | 0,0198 | 0,0178 | 0,0341 | 0,0218 |
Rest of Western Europe | 0,0420 | 0,0378 | 0,0592 | 0,0397 |
Rest of Latin America | 0,0494 | 0,0445 | 0,0740 | 0,0423 |
Rest of Central & Eastern Europe | 0,0619 | 0,0557 | 0,0860 | 0,0250 |
Rest of Asia Pacific | 0,0472 | 0,0425 | 0,0732 | 0,0224 |
Rest of Africa | 0,0160 | 0,0144 | 0,0225 | 0,0363 |
Other | 0,0338 | 0,0304 | 0,0604 | 0,0145 |
Price in euros
Country | Template from "Alerts, reminders, questions for clients" category, € | Template from "One-time passwords" category, € | Template from "Marketing" category, € | Regular message in response to a client message, € |
Argentina | 0,0338 | 0,0304 | 0,0512 | 0,0261 |
Brazil | 0,0290 | 0,0261 | 0,0518 | 0,0248 |
Chile | 0,0485 | 0,0437 | 0,0736 | 0,0376 |
Colombia | 0,0071 | 0,0063 | 0,0104 | 0,0050 |
Egypt | 0,0569 | 0,0512 | 0,0889 | 0,0533 |
France | 0,0636 | 0,0572 | 0,1186 | 0,0712 |
Germany | 0,0707 | 0,0636 | 0,1131 | 0,0679 |
Israel | 0,0155 | 0,0140 | 0,0292 | 0,0149 |
Italy | 0,0347 | 0,0313 | 0,0572 | 0,0319 |
Malaysia | 0,0166 | 0,0149 | 0,0712 | 0,0182 |
Mexico | 0,0220 | 0,0198 | 0,0361 | 0,0087 |
Netherlands (the) | 0,0663 | 0,0596 | 0,1323 | 0,0738 |
Nigeria | 0,0265 | 0,0238 | 0,0428 | 0,0257 |
Canada | 0,0124 | 0,0112 | 0,0207 | 0,0073 |
United States of America (the) | 0,0124 | 0,0112 | 0,0207 | 0,0073 |
Russia | 0,0395 | 0,0355 | 0,0664 | 0,0329 |
Saudi Arabia | 0,0209 | 0,0187 | 0,0336 | 0,0161 |
South Africa | 0,0166 | 0,0149 | 0,0314 | 0,0139 |
Spain | 0,0315 | 0,0283 | 0,0509 | 0,0305 |
Turkey | 0,0077 | 0,0069 | 0,0090 | 0,0025 |
United Arab Emirates | 0,0164 | 0,0147 | 0,0282 | 0,0157 |
United Kingdom | 0,0330 | 0,0297 | 0,0584 | 0,0321 |
Rest of Africa | 0,0133 | 0,0119 | 0,0186 | 0,0300 |
Rest of Asia Pacific | 0,0391 | 0,0352 | 0,0606 | 0,0185 |
Rest of Central & Eastern Europe | 0,0512 | 0,0461 | 0,0712 | 0,0207 |
Rest of Latin America | 0,0409 | 0,0368 | 0,0612 | 0,0351 |
Rest of Middle East | 0,0164 | 0,0147 | 0,0282 | 0,0181 |
Rest of Western Europe | 0,0348 | 0,0313 | 0,0490 | 0,0329 |
Other | 0,0280 | 0,0252 | 0,0500 | 0,0120 |
Where the money is written off from
A WABA subscription has a balance. When you start a session, it is automatically deducted from your balance in the currency of your Wazzup account.
You don’t have to make any manual payments or wait for them to pass. You just need to make sure that you have money on your balance. Turn on notifications in your personal cabinet — we’ll notify you when the money is running out.
FAQ
How to calculate how much money to put on the balance to correspond for a month?
There is no way to calculate accurately. You can guess based on the number of correspondence or calls. Or you can not take away the bread of the battle of psychics, put any amount on the balance and see how many days it will be enough. From experience it will become clear how often and how much to top up your balance.
How do I know when a session is ending?
You can't. Don't bother thinking about the price non-stop. Talk fast with the client, he will buy and you will earn much more than you spend on correspondence.
If you're not sure WABA will pay for itself yet, connect to WhatsApp Web. It's cheaper. That way you'll see how customers feel about WhatsApp, and you can estimate the potential cost of WABA.
How many mailings can I do in one session?
As many as your common sense allows. It's not a good idea to send out ten offers a day. People will block you, and you will never write to them again. But to send reminders about the webinar for a day, an hour and 5 minutes is a profitable solution. So you will send three templates and bring more people to the webinar.
During the session, can I write any messages to the client?
In WABA you can send the client any messages, as long as he wrote to you in the last 24 hours. If there are no incoming messages from the client in the last 24 hours, you can only send him the template approved by WhatsApp.
Sessions have nothing to do with what messages you can send to the client, it's just a way of charging.
Do I have to pay for templates?
No. Now you don't have to pay for templates, you only pay for the session.
Will I pay for the correspondence if the client wrote and I didn't answer him?
You will not pay, but God is your judge.
Are there any ways to correspond for free?
You can buy Facebook ads and lead people to your WhatsApp. Or you can add a button to your Facebook page with a call to write to you. In both cases, the first client session will be free for you.
Why did Facebook introduce session fees in the first place?
So that clients don't have to wait ten years for an answer. And also to make money.