Differences between WhatsApp and WhatsApp Business

May 16, 2023
8 минут

Now we can admit that personal whatsapp messenger has become an indispensable type of communication tool in our everyday lives, giving people an option if they want to stay connected with friends, family, and colleagues. With the growing popularity of this messaging app in personal use and considering its regular usage, whatsapp launched a business-focused version called whatsapp business, which seems to become a great opportunity for instant growth.

In today’s fast-paced digital world, when a person can feel himself always on the run, enterprises are constantly searching for new and innovative ways to grow. One of the most popular methods of communication is through messaging applications like whatsapp, which leads entrepreneurs to engage with their audience in real-time and provide them with fast and easy access to information.

For the start, we would like to make an overview, to understand what is the difference between two versions, including the features that are unique to each platform, and theутеукх benefits that each of them can provide for enterprises of various sizes. While they may seem similar on the surface, there are several key differences between those two versions that are important for enterprises’ owners to learn about before deciding which version to use.

Main differences between WhatsApp and WhatsApp Business api

1. Business Profile: Whatsapp users have personal profiles displaying their name and picture, while whatsapp business allows enterprises to create a profile with important information such as company description, email address, physical address, and website URL. This feature helps enterprises to build trust with their auditory and also provides a way to easily access important information about the company.

2. Labels: Labels are a powerful feature in whatsapp business that allows enterprises to categorize their conversations with the audience. For example, a company can create labels such as “New Customers,” “Open Orders,” or “Users Support” to better organize and manage their chats.


3. Quick Replies: Quick Replies are pre-written messages that enterprises can use to quickly respond to frequently asked questions or to acknowledge a message. This feature saves a lot of hours and ensures that customers receive prompt answers through the messenger.

4. Automated Messages: Whatsapp business account also lets enterprises create and schedule automated messages, such as greeting or away messages. Those can be customized to fit the company’s brand and niche, and they can help to improve the user’s experience by providing quick and helpful responses in their account. Automation saves time.

Automated Messages

5. Broadcast Messages: Broadcast messages are a solution for enterprises to send notifications to multiple users at once. However, it’s important to note that enterprises can only send broadcast messages to users who have opted-in to receive from them. This feature can be useful for sending promotions or updates to a large group of users in the form of chat.

6. Product Catalog: Whatsapp business app provides a solution to create a product catalog with images, allowing enterprises to showcase their products and services within the app. This solution is particularly useful for small enterprises that don’t have their own website or online store, so they don’t need sharing the link, and can use a whatsapp account for that purpose. It allows the audience to select products using the catalog, which is really comfortable.

Product Catalog

7. Customer Support: One of the major advantages of whatsapp business usage is the ability for enterprises to offer customer support within the app. Customers can easily send messages or queries to the company and receive a prompt response, making it a convenient and effective way to resolve any issues or concerns using whatsapp chat.

8. Messaging Statistics: Whatsapp business provides messaging statistics, which can help enterprises to track the messages and to be able to understand how their users are engaging with their messaging strategy. These statistics include information such as the number of messages sent, delivered, and read, as well as the number of those that resulted in a sale. Whatsapp business provides analytics, helping enterprises understand their messaging performance and make data-driven decisions about messaging strategy in their whatsapp account.

9. Integration with Other Platforms: Whatsapp business can be integrated with other business tools and platforms including social media, such as Facebook Ads and Shopify, allowing enterprises to manage their messaging and sales in one place.

Whatsapp business benefits

Whatsapp business provides a range of solutions that are specifically designed to help enterprises communicate with their audience in the most efficient way. From automated messages to product catalogs, these solutions can help enterprises to improve their customer experience and ultimately grow their business only using a free whatsapp account.

Whatsapp business is a cost-effective way for enterprises to deal with their audience. There are no additional charges for using the app beyond the cost of internet access, which is often included in business phone plans.

Whatsapp business Security features

Talking about the Security features of whatsapp business, one should know that whatsapp and whatsapp business have the same end-to-end encryption technology, ensuring that only the sender and receiver can read the messages. In terms of security, both apps are equally safe, but whatsapp business offers additional security capacities that enterprises can use to enhance account security and protect data, including:

  • Two-step Verification: This optional feature allows enterprises to add some percent of security to their accounts, requiring a six-digit PIN when setting up whatsapp business on a new device. Whatsapp business profiles are verified by whatsapp, guaranteeing the high security level.
  • Privacy Settings: Whatsapp business offers additional privacy settings, such as controlling who can see the business profile picture and status updates.
  • Backup Encryption: Whatsapp business provides backup encryption, allowing enterprises to encrypt their message backups stored on Google Drive.

Tips for whatsapp and whatsapp business effective usage

Businesses can effectively use whatsapp and whatsapp business using the certain procedures, we would like to list:

  • Choose the Right Platform: Depending on the size and nature of your company, determine whether whatsapp or whatsapp business better suits your and your audience needs. Small enterprises with a limited users’ base may find whatsapp sufficient, while larger enterprises with broader customer relations may benefit from whatsapp business’s additional capacities.
  • Establish a Professional Presence: Create a comprehensive and informative campaign on whatsapp business. Ensure that your available profile includes your company name, logo, description, and contact information in the form that will be suitable for users. Verified profiles usually become much more popular among the users.
  • Leverage Messaging Features: In both versions you can use Quick Replies, Automated Messages, and Labels to streamline customer communication and provide timely, accurate responses.
  • Showcase Products and Services: Whatsapp business’s catalog solution will help to display your products and services. Keep your catalog up to date and make it easy to browse and inquire about your offers.
  • Implement Promotional Strategies: With user consent, use whatsapp business to send updates about new products, promotions, and events. Keep users engaged by providing valuable and timely content.
  • Provide Stable Customer Support: Use whatsapp business as a guide and customer support channel, addressing inquiries, concerns, and feedback promptly and professionally.
  • Analyze and Optimize: Regularly review and check your messaging analytics to understand user engagement and make proper decisions about your messaging strategy. Optimize your approach to better serve your audience.
  • Integrate with Other Tools: Connect whatsApp business with other managing tools, to streamline your messaging and sales processes.
  • Ensure Security and Privacy: Safeguard your processes by implementing security features, such as two-step verification and backup encryption in whatsapp business . Regularly review your privacy settings to control who can access your business profile and status updates.
  • Optimize for Mobile Experience: Given that both versions of the app are primarily used on mobile devices, ensure your content, catalogs, and promotional materials are optimized for mobile viewing, to make it interesting for the audience. This will enhance the user experience and encourage engagement.
  • Ask for Customer Reviews and Recommendations: Request satisfied customers to leave reviews and recommendations through your whatsapp or whatsapp business, which can be shared in your business profile or other marketing channels. Positive feedback helps build trust and attract new users.
  • Group Chats for Customer Segmentation: Organize your users into different groups based on their preferences and interests. This allows you to send targeted messages, texts, promotions, and updates to specific user segments, increasing the likelihood of engagement and conversion.
  • Train Your Team: Ensure your employees are well-versed in using whatsapp business and its capacities. Provide training on best practices for customer communication, managing catalogs, and handling customer inquiries.
  • Monitor and Manage Customer Interactions: Regularly monitor customer interactions and address any issues or concerns promptly. This not only helps maintain a positive relationship with your audience on the web but also provides valuable insights into areas that may need improvement.
  • Evaluate and Iterate: Continuously assess the effectiveness of your strategies. Adapt and refine your approach based on such things as customer feedback, messaging analytics, and industry trends to stay ahead of the competition.

Incorporating whats app and whatsapp business best practices

Incorporating these best practices into your business processes will enable you to effectively communicate with the audience, provide exceptional support, and drive company growth. By leveraging the unique features and benefits of these platforms, enterprises can create meaningful connections with customers, foster brand loyalty, and ultimately boost their bottom line. As technology and customer preferences evolve, staying agile and adaptable in your messaging approach will be key to staying relevant and successful in an increasingly competitive marketplace.

With over 2 billion active users worldwide, whatsapp is one of the most popular messaging apps on the planet. Whatsapp is a messaging app that is available on android and ios platforms, and users can download and use it on their android or ios devices to stay connected with their contacts, and all you need is a phone number. By using whatsapp business, you will be able to connect with your audience directly on the platform they already use every day. Whatsapp business is a powerful tool for enterprises looking to connect with audiences in a more personalized and functional way.

Whatsapp and whatsapp business – road to success

In conclusion, while regular whatsapp and whatsapp business api share similarities, whatsapp business offers additional capacities tailored to the needs of company owners. By understanding the differences, advantages, and limitations of these platforms, enterprises can reach success, making informed decisions about their messaging strategy and using these tools accordingly, manage customer support, and drive sales within a short time period.

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