How to connect the official WhatsApp (WABA)

To activate official WhatsApp, simply add a number to your personal Wazzup account — it takes 10 minutes. Right after that, you will be able to test the service.

You can connect as many official WhatsApp numbers as you want to Wazzup. On each number, chats are allocated to the right employees, and the supervisor controls the correspondence.

Adding a WABA channel in Wazzup personal account

Make sure that you connect the WABA number to the Wazzup account where it will be used. If you add the number to the wrong account, you will not be able to connect it to another account yourself. It will take time and help from our support.

1. Log in to the “Channels” section of your Wazzup account.

2. Click “Add Channel” → WhatsApp → WABA → Continue Adding → a new tab will open in your browser. Leave this tab open until the end of the connection — you need it at the end.

3. Click the blue “Continue with Facebook” button.

4. A new browser window with Facebook will open → log in to Facebook in this window.

If nothing opens, check that:

  • pop-ups in the browser are not blocked,
  • and extensions that change the appearance of the page have been disabled. For example, translators, or ad blockers.
You should log in to Facebook from your personal account with your real name and surname, photo and profile description. Meta can conduct identity verification

5. Click “Get Started”.

6. Select a business portfolio or create a new one. It can also be called a business account.

If you already have a business portfolio, click on it, click “Next” and go to step 7. If you do not have a business portfolio yet, select “Create a business portfolio” → “Next” from the drop-down list.

A Meta Business Account is your company's account to which WhatsApp and the Facebook advertising account are connected. You can't connect WABA without it. The account is free.

If you don’t have a Meta Business Account or want to add another one, fill out the company information:

Registered company name. Enter as the company is recorded in the official documents (TIN, PSRN, charter).

Company phone number. Contact phone number of the company. Later you will be asked to upload supporting documents (certificate from the bank, bill for communication services, etc.) — the phone number in the documents must match the phone number specified in this item.

Company website. Add the website address. If you choose to validate the company with the site, you must first validate the site by placing a meta tag in the section.

Company email address. Enter your working email address, preferably on the domain of your company’s website.

Press «Continue».

Country. Select the country of registration of your company from the list.

Exact company address. The legal address of your company (street, house number). Later you will be asked to upload supporting documents (bank statement, utility bill, etc.) — the address in the documents must match the address listed in this paragraph.

Exact company address 2 / locality. Enter the name of the settlement or leave the field blank.

City. Specify the city where the company is registered.

State/province/region. Enter as the region is recorded in the official documents (TIN, PSRN, charter).

Postal Code. Enter the index that is specified in the official documents (TIN, PSRN, charter).

Timezone. Choose a time zone. Facebook needs this for something, but there is still hope that you will not be spammed and disturbed by calls at night.

Press «Continue».

7. Select an existing WhatsApp Business Account or create a new one.

To create a new account, you must specify:

  • the username for the account,
  • the display name of the profile,
  • time zone,
  • category.

The username for the account won’t be seen by your clients. You need it to distinguish one account from another if you have more than one.

The display will be seen on your WhatsApp profile. The name must match the legal name of the company or the name in the header and footer of your site.

If the name is incorrect, you will not be able to star first more than 250 conversations in 24 hours. But you can reply to incoming messages without limits. 

So if you plan to do mailings and often write first, it is better to specify the display name as required by Meta immediately.

👉 How correspondence on WABA channels works

The main requirement is that the display name must refer to your company. This is what Meta checks.

If the display name matches the legal name one to one, everything is a okay, Meta will approve it.

If the display name does not match the legal name, Meta checks your site. The name must match the one indicated in the header and footer of the site.

Don't edit the name. Do not remove words, do not add new ones, do not add emojis.

Exception: Only words that indicate the location of the company, a specific department or its function can be added to the name. For example, when you create separate profiles for different branches.

In some cases, it will not be possible to include your company name in the display name, because Meta does not allow you to use:

  • General terms. For example, "Umbrellas", "Textiles" and so on.
  • Cities, countries, regions. For example, you cannot simply write “Moscow” or “Europe” in the name.
  • Slogan or long description,
  • Names printed only in lowercase letters or LIKE THIS, through Caps.

For such cases, there is a life hack:

  1. Think up and specify the name you want to use in the profile.
  2. Before verification, change the name of the company on the site to the one indicated in the profile. This is just for a few days, while the verification is in progress.
  3. Submit the company for verification. When it finishes, Meta will immediately start checking the profile name.
  4. When the name is confirmed, you can return the original name to site. 

You can specify the company description and website in this step, or you can specify it later in your Wazzup account.

Click “Next”.

8. Add a WhatsApp Business number.

Please note that the selected number must not have either a regular personal WhatsApp account or a WhatsApp Business account.

1. If the number has a WhatsApp or a WhatsApp Business account, you must delete it from the application on your phone: Android, iPhone or change the number for this account: Android, iPhone.

Deleting the account will entail:

— deleting the message history;

— removing you from all your WhatsApp groups;

— deleting the backup from Google Drive.

In case of changing WhatsApp phone number:

— all of your account information, including profile picture, name, individual and group chats, information and settings will be transferred from your old phone number to your new number;

— the WhatsApp account associated with your former phone number will be deleted. Your old number will no longer appear in your contacts’ WhatsApp contact lists.

2. After that register the number in WABA.

When you delete the number from the application and the company has not yet been verified by Meta, you will not be able to write from WhatsApp on your phone and you will be out of touch with customers for a few days. If customers write — you won't get messages and you won't know that someone wrote to you.

Once you’ve added a phone number to WhatsApp Business, don’t add that number to the WhatsApp application on your phone!

If you add the WABA channel number to the app on your phone, the WABA channel will stop working!

Select a confirmation method. You will need to enter a 6-digit code to confirm the phone. You can get the code in a text message or by a call from the robot. SMS is better.

Click “Next”.

9. Enter the code and press “Next”.

10. Click “Continue”.

11. Click “Finish”.

12. The Facebook window will close. The tab that was open when you started connecting the feed will remain on the screen. It’s this one:

The tab will automatically refresh. A list of numbers that are associated with your WhatsApp Business account will appear on the screen. Select the number you are connecting → tap “Confirm” → and again tap “Confirm”.

13. A loading screen will appear:

Wait until the download completes and a notification appears on the screen that WABA is connected.

Only then can you close the tab.

14. Done! In about 10 minutes the WABA channel will appear as “Active” in your Wazzup account

When you add your first WABA channel, you have a three-day test period. You can use the service for free and reply to incoming messages with regular messages.

To write first and try WABA templates, you need to replenish your balance. 1-2 dollars or euro will be enough to send templates of different categories several times.

If yout have a verified company, you can start first only 250 conversations per day after — this is Facebook’s limitation. You can reply to incoming messages as much as you like.

If you’your re planning to write first more often do mailings, verify your company and display name in Meta. After verification, you will be able to initiate 1000 conversations per day, and with time you will be able to increase the number of available conversations.

You do not have to verify your company right after connecting the channel. You can do it later.

If you have verified your company in Meta and added one more channel, you will be able to send 1000 messages per day right away. You do not have to go through verification again.

Once you have connected WABA, configure the integration: Bitrix24, Kommo.