How to connect the official WhatsApp (WABA)

Knowledge Base

Knowledge Base

How to connect the official WhatsApp (WABA)

To activate official WhatsApp, simply add a number to your personal Wazzup account — it takes 10 minutes. Right after that, you will be able to test the service.

You can connect as many official WhatsApp numbers as you want to Wazzup. On each number, chats are allocated to the right employees, and the supervisor controls the correspondence.

Contents

Prepare your website before connection
Connect the WABA channel to Wazzup
What to do after

Prepare your website

During setup, you need to provide a link to your website. Meta will verify it. If the website doesn't meet their requirements, your WhatsApp Business account may be blocked.

For the website to pass verification, the footer (the bottom section of the site) must contain:

1. A link to the Privacy Policy or Personal Data Processing Policy. Not a PDF, Word document, or Google Doc — only a separate page on the website. If you provide a file or a broken link — Meta will reject it.

The policy must explicitly state in a separate clause that you have the right to send marketing messages to customers. And that the customer can always unsubscribe from them.

For example:

The Company has the right to send the User notifications about new products and services, special offers, and various events. The User may opt out of receiving messages by sending an email to the Company at [email protected] with "Unsubscribe from notifications" in the subject line.

The wording and unsubscribe method may vary, but the key is to state that you can send broadcasts and that customers can opt out.

2. The legal company name. It must match the name in the official documents exactly.

3. The legal address. It must also match the address in the documents exactly.

4. If you already know you will verify your business with Meta, also provide a working contact phone number immediately.

Example of how a website footer might look:

If everything is okay, proceed to connect in Wazzup

Connect the WABA channel to Wazzup

The process can be divided into three steps:

1. Create or select an existing Business Portfolio.

A Meta Business Portfolio is your company's account, to which WhatsApp and the Meta Ads Manager connect. You cannot connect WABA without it.

2. Create a WhatsApp Business Account

3. Add and verify the phone number

Ensure you connect the WABA number directly to the Wazzup account where it will be used. If you add the number to the wrong account, you won't be able to connect it to another account yourself. You will need assistance from our support team.

Step 1: Create or select a Meta Business Portfolio

1. Go to the "Channels" section → click WhatsApp → WABA → Continue.

A new browser tab will open. Keep this tab open until the end of the connection process — you will need it at the end.

2. Click the blue "Continue with Facebook" button.

A new browser window with Facebook will open.

If nothing opens, check that:

pop-up windows are not blocked in your browser,
extensions that alter the page appearance are disabled. For example, translators or ad blockers.

3. Log in to Facebook with a personal account that has your real first and last name, profile picture, and description. Meta may verify your identity.

4. In the window proposing to link your account with Text Wave Technologies Private Limited together with Wazzup, click "Continue".

Waba Connect to App

5. Select a Business Portfolio or create a new one.

If you already have a Business Portfolio, check in Business Suite that it is filled out as described in this section. Otherwise, Meta might suspect suspicious activity and ban you immediately.

Where to view Business Portfolio information

1. Go to Business Suite → log in to Facebook.

2. In the top-left dropdown list with business portfolios, click the gear icon next to the relevant portfolio → company settings will open.

3. Click "Business Info". If you need to edit anything, click "Edit" next to the company details.

If you don't have a Business Portfolio yet — select "Create Business Portfolio" from the dropdown list.

To create one, specify:

Company Name. Enter the name exactly as it appears in the company's official documents (e.g., Tax ID). It must also be written exactly the same way in your website's footer.
Company Email. Enter the email address.
Company Website. Provide a current website that meets Meta's requirements — it will be checked during account creation.
Company Address by clicking the "+ Add Address" button. Even though the button says it's optional, provide the address correctly immediately. The address in the Business Portfolio must match the address on the website and in the documents. How to fill the address correctly: Country, address starting with the street, City, State/Region, Postal Code. Do not fill in the "Address Line 2" field.

The information in the documents, website footer, and Business Portfolio must match.

If company information is filled out incorrectly, the portfolio might be blocked because Meta may suspect you of scamming — attempting to impersonate another company to deceive someone. Even a few characters can make a difference.

Click "Next".

business portfolio information

Step 2: Select or create a new WhatsApp Business Account

To create a new account, be sure to specify:

a username for the account,
the profile display name,
time zone,
category,
website.

Customers will not see the username — it's used to distinguish one account from another if you have several.

The profile display name must match the legal company name and the name indicated in your website's header and footer.

Display Name

If the name is incorrect, you will not be able to start first more than 250 conversations in 24 hours. But you can reply to incoming messages without limits.

So if you plan to do mailings and often write first, it is better to specify the display name as required by Meta immediately.

→ How to correctly specify the display name

→ How correspondence on WABA channels works

You can specify the company description in this step, or you can specify it later in your Wazzup account.

Click "Next".

Business Account

Step 3: Add and Verify WhatsApp Number

Proceed to this step only if you are sure your company complies with the Commerce Policy. If unsure, we advise first following the guide below "How to further protect your number from a ban" to prevent your number from being blocked during connection.

How to further protect your number from a ban

In front of you is a window for entering a phone number → close it.
Wait for about 1 hour, do not take any action.
After 1 hour, click on the link → a page with your companies' accounts in Business Manager opens → select the company (business portfolio) that you registered.
A window with information about your company opens → see the "Business information" section → "Account status".
If you see the status "Approved", then everything is in order and you can continue registering your business portfolio. If there is any other status, write to Wazzup support, we will help you unlock the number.

Account Status

At this step, choose which number to register on WhatsApp. There are two options:

your number
a virtual US number generated by Meta

Virtual WABA Number: how it works, who it's for, how to connect

With a virtual number, you can test WABA and then connect a channel with your own number.

A virtual number is suitable as your WhatsApp account number under three conditions:

1. A US number works for you.

Meta only generates US numbers with the +1 code. If your company is from another country, messages from a virtual number will look suspicious to your customers.

2. You plan to use a separate number for WhatsApp.

The virtual number works only in WhatsApp: it cannot be used to make calls, receive SMS, or create accounts in other messengers.

3. You are ready to verify the company and profile display name immediately after connection.

Meta allows full use of the virtual number only to verified companies with a verified profile name. Therefore, after connecting the channel, you must submit your company information for review.

During moderation, you will be able to send 5 test messages every 24 hours on behalf of the company.

How to connect it:

1. Select "Use a display name only". In reality, customers will see not only your name but also the number you're writing from.

Click "Next" → Confirm.

Virtual Number 1

2. Wait for the account connection to finish → click "Finish".

Virtual Number 2

Now go to point 4 in the section below and follow the steps described.

When you connect the channel, verify your company with Meta using the guide, if you plan to use the virtual number. Otherwise, you won't be able to message customers as much as you need.

How to connect your number

1. Select the "Add a new number" option. Also, instead of this option, the option "Use a new or existing WhatsApp number" may appear if the selected WhatsApp Business account already has registered numbers.

Enter a phone number that is not registered on WhatsApp and that you do not plan to use in a personal WhatsApp account.

Phone Number

Never reconnect a phone number from a WABA channel back to the WhatsApp app on your phone. If you do this before completing the number verification, your request will not be approved. If after, the WABA will stop working.

What to do if the number already has WhatsApp

Option 1. Simple, but you'll be without communication for 10-15 minutes while adding the channel

1. Delete the number you communicate with customers from the app on your phone:

Android, iPhone.

Or change the number for this account:

Android, iPhone.

If you simply delete the WhatsApp app with the connected number, you won't be able to register this number in WABA. You must delete the number in the messenger settings. You can leave the app installed.

2. Register the number in WABA. While Facebook is checking your WhatsApp account, customers won't be able to message you. This usually takes 10-15 minutes. Therefore, if you have a high message volume, it's safer to choose the second option.

Option 2. A bit more complicated, but you'll stay in touch

1. First register any number without WhatsApp. Not the one that currently has WhatsApp and you plan to communicate from in the future, but a "throwaway" number that can receive a message or call.

2. Continue connecting WABA with this "throwaway" number.

3. When you've connected the account, delete the necessary number, the one you communicate with customers from, from the app on your phone: Android, iPhone.

Or change the number for this account: Android, iPhone.

4. Start adding a channel in your Wazzup personal account → select the already created Meta account → select the already created WhatsApp Business account.

5. Enter the necessary number → confirm it → a WABA channel with this number will appear in your personal account.

Adding one, two, five, or ten numbers is free and does not obligate you to anything. You can add as many numbers as you want; you will only pay for the ones you later use.

If you are registering a number that has never been used on WhatsApp before, you might get an error "Number is registered to another account", even though it's not true ¯\_(ツ)_/¯

To get rid of the error, you need to create an account with this number in the WhatsApp app on your phone, and then delete the account in the messenger settings using the guide: Android, iPhone. You don't have to delete the app itself.

2. Choose the verification method. You can receive the code via SMS or a call. If you connected a landline number, choose the call. A robot will call you and dictate the digits.

Click "Next".

Phone Number Verification

3. Enter the code and click "Next" → then "Continue" → and "Finish".

4. The Facebook window will close. The tab that opened at the very beginning of the channel connection will remain on the screen. This one:

Continue With Facebook Button

The tab will automatically refresh → a screen for selecting a number for your WhatsApp Business account will appear.

From the dropdown list, select the number you specified when connecting the WABA channel.

Below the number field, there will be a reminder note that you cannot use the selected number in a personal account until you delete it from the WhatsApp Business account. Check this box.

Click Next.

Select a Phone Number

The page will refresh → a loading screen will appear:

Registering Number

Wait for the notification that WABA is connected. Only after that can you close the tab.

Congratulations

Done! In about 10 minutes, the WABA channel will appear in your Wazzup personal account with the status "Active".

When you add your first WABA channel, you have a three-day trial period. You can use the service for free and reply to incoming regular messages. To initiate conversations and try WABA templates, you need to top up your balance. 100 rubles will be enough to send templates of different categories several times.

What to do after

When you add your first WABA channel, you have a three-day test period. You can use the service for free and reply to incoming messages with regular messages.

To write first and try WABA templates, you need to replenish your balance. 1-2 dollars or euro will be enough to send templates of different categories several times

If you don't have a Meta-verified business, after connecting the channel you'll be able to initiate 250 conversations per day using WABA templates — this is a Meta limitation. You can reply to incoming messages without any restrictions.

If you frequently initiate conversations or plan to run messaging campaigns, we recommend verifying your business with Meta. Verification helps increase trust in your profile and may eventually raise your limits for initiated conversations.

To increase your limit, keep up a high-quality message history: start conversations with real clients, avoid spam, and respond promptly. The better your reputation, the more conversations you'll be allowed to start each day — up to 2,000 and beyond.

→ How to verify your company

You can reply to incoming messages without limits, regardless of your current tier.

Once you have connected WABA, configure the integration: Bitrix24, Kommo.