Knowledge Base

How to send messages using CRM Marketing in Bitrix24

Bitrix24 allows you to run messaging campaigns from the CRM Marketing section. Messages can be sent to WhatsApp, Viber or Telegram.

If you plan to run campaigns, don't go overboard and be careful. Remember that if the recipient doesn't like the message, they may block you.

Messages will leave the channel of the employee who launched the newsletter. If he does not have access to the channels, the message will not go out.

If an employee has access to several channels, then messages will be sent to clients with priority.

👉 How to choose a priority channel

1. In the "Start" tab → under "Create Campaign", select "SMS Campaign". Although we choose this type, the messages will still go to messengers.

2. Select a campaign template.

3. In the "Send" section, select [Wazzup] WhatsApp message, [Wazzup] Telegram message, [Wazzup] Viber message depending on the channel from which you want to send messages.

4. Enter the text of the message and select the mailing settings → click "Save".

5. Select the time at which you want to send the newsletter → click "Save".

How to send messages via WABA

Through CRM marketing, you can send messages from WABA channels, but with limitations: templates with buttons and variables that pull data from Bitrix24 will not be sent.

To send a template, you need its code. The code will appear in your Wazzup account once the template has passed moderation:

1. In your Wazzup account, go to "Templates" → the "WABA Templates" tab.

2. Click the "pencil" icon in the row of the template you need → the template editor will open, where you can find the code. Copy it.

3. Paste the template into the text field. If it contains variables or a header with media, fill them in as per the instructions. Keep in mind that a template with Bitrix24 fields in variables will not be sent — variables should be filled in with plain text.